Is globalization glocalization?

The reverse side of this mutual relation is that the global cannot be global except as plural versions of the local. Hence, globalization is always also glocalization ( Robertson 1995 )—the global expressed in the local and the local as the particularization of the global ( Beyer 2007: 98). In spatial terms, glocal is separable from global.

What is glocalization & how does it work?

The concept merges two different terms, as in “globalization” and “localization,” representing the amalgamation of something local and global. Glocalization can allow businesses to connect with people from around the world in a way that wasn’t achievable before.

Is glocalization good for a global company?

In other words, for a global company, glocalization is good for revenue. IKEA, the Swedish furniture company, takes the tack that it “designed for people, not consumers” ( IKEA 2017 ). Globalization and the global marketplace create homogenized consumers; glocal companies target people in the local communities.